WELLTODO
Welltodo is a Fitt Insider brand that covers the top global health and fitness industry headlines, trend reports, and new investment activity.
To increase conversions to their news platform and careers board, WELLTODO looked to boost their reach and cultivate an engaged community on social media.
Curating posts around breaking news that were rooted in fitness trends, as well as incorporating inspirational wellness content, helped grow WELLTODO’s social media footprint and become recognised as a reliable voice in the wellbeing space.
WORK INCLUDED:
Developed flexible social strategy to work with reactive breaking news
Created content and curated photography + videos
Designed easily recognisable on-brand graphics
Worked closely with the editorial team for fast-reaction content
SOME OF OUR WORKING WINS:
Social media contributed to Fitt Insider acquisition
Instagram following grown to +43.8K
CONTENT TYPES
Reactive content
Worked closely with the editorial team to create eye-catching social content and graphics to spotlight breaking news in the fitness space.
This kind of content started conversations on social media and increased traffic to the WELLTODO news platform while also building the brand’s reputation in the industry as a leading voice.
Conversion-driven content
Curating roundups from within the fitness industry each week to provide the latest and most newsworthy announcements. This content series became increasingly popular with WELLTODO’s audience and our new, simplified format increased bookmarked posts by 12% over six months.
This was also turned into a weekly miniseries for Instagram Stories, where people could ‘tune in’ for a weekly roundup with more in-depth breakdowns of each headline, as well as including links to the full news articles to increase clicks through to the WELLTODO media platform.
