Building a personal brand on LinkedIn doesn’t have to be so hard.
SIGN UP BEFORE MAY 29TH
You want to have a personal brand that can keep up with all the different things you do while also making you money. In Soft Launch Your LinkedIn, you’ll learn how to write strategic LinkedIn posts and build an expert-level online persona — without burning out.
Join now to save £££ + get a BONUS 1:1 call with Nicole ↓
SAVE £120 + GET BONUS 1:1 CALL
LIMITED VIP SPACES
ARE YOU READY TO SOFT LAUNCH?
Let’s consider whether LinkedIn is right for you
You’ve never really felt like social media marketing was right for you. You miss the way Instagram used to be (i.e. back when it wasn’t all about short-form video content!)
You’ve tried other marketing courses before, but using other people’s methods hasn’t really stuck. You’re ready to build a personal brand that’s flexible, and right for you.
You love learning how to do things yourself, but there’s so much fluffy advice about LinkedIn out there, you’re not sure where to turn. You want to DIY, but with strategy.
You’ve got a steady-ish stream of clients from word of mouth, but you want more inbound. You’re ready to clarify what you’re known for and make this your best year yet.
ERIKA STANLEY, BRAND DESIGNER
“I made four figures with ONE outreach on LinkedIn. F-ing amazing.”
“This course is 100% worth it. I just had an old contact in my network reach out because of my LinkedIn posts. I had no idea that she was starting a business, and my posts made her think of me immediately when she was ready to launch. Landing her as a client has made me four figures with one outreach on LinkedIn. F-ing amazing. Each lesson was so valuable. The VIP feedback from Nicole really improved my confidence on LinkedIn. It's become my favorite platform!”
After Soft Launch, you’ll have…
A profile that brings you sales.
Learn how to sell clearly and confidently. Students have used this approach to book out their services for 3–6 months, land £10k+ projects, and close new leads who found them through their profile.
Content that converts easily.
You’ll build a system that builds trust, authority and demand— without burnout or pretending to be something you’re not. Land your dream clients and brand collabs more easily.
Visibility that opens doors.
We’ll show you how to consistently show up with value in a way that positions you as a leader in your space. Land podcast invites, speaking gigs, and people saying “I keep seeing your name - can we talk?”
A plan you can stick to.
You’ll build a realistic LinkedIn routine that works around your work and life - with templates, prompts and planning tools to make it easier. One founder went from radio silence to weekly DMs asking to work together.
JOIN BEFORE THURS 29 MAY TO SAVE MONEY + GET BONUS 1:1 CALL
From quiet confidence to real results on LinkedIn.
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You'll finish this module with complete clarity on how to shift out of the ‘all or nothing’ mindset when it comes to social media marketing, and how LinkedIn can transform your work, plus the confidence to use it more strategically — whether you’ve been posting for a while now, or haven’t logged on in years.
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No more playing small with your LinkedIn profile, or just hitting ‘copy + paste’ from your CV and hoping for the best. Create a profile that converts like a sales page on a website.
By the end of this module, you'll have your new, optimised profile prepared and ready to update — all the way from top to bottom.
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In this module, you’re ditching the guesswork with posting on LinkedIn. Get clear on who you’re speaking to, what you want to say, how much of your personal life to share, and where to find the 'common threads' between all your different passions.
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This action-focused module walks you through how to start posting — the course is designed to support you in writing and posting on LinkedIn as you work through the modules so you can grow as you grow! Learn how to ‘self-edit’ and how to schedule content.
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In this module, you’ll learn how to make your posts more accessible and ‘skimmable’. Avoid confusing or unnecessary elements to your writing and get clear on how to craft high-value content that highlights your expertise, your target audience, your unique POV and your personality.
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In this module, you’ll deep dive into your analytics on LinkedIn. You’ll leave this module not only knowing how yo understand your LinkedIn engagement metrics, but also what to do with that information. Knowledge is power, power is money, etc.
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In this module, you'll learn how to create curiosity-led and credibility-building hooks (we don’t do clickbait in this house) to build your personal brand. This process ensures that you aren't shouting into the void with your posts — you're making your expertise known.
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In this module, you'll learn how to shape your personal brand visually — with everything from how you dress in your brand photos, through to how to design content for LinkedIn. You’ll dive into the psychology of design + visual storytelling to create content that accurately reflects your personal brand and aesthetic.
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By the end of this module, you’ll understand the different types of series content you can use to strategically grow your audience, and convert them. You’ll develop your own series concepts to build into your content.
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Use my templates to learn how to reach out to people on LinkedIn — no pitch slaps or icky sales messages.
You'll finish this module taking action on reaching out to people on LinkedIn and with templates and tools to help you do it.
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Learn how to get people excited about what you’re doing before they have worked with you. Build trust before they’ve even spoken to you.
You'll finish this module knowing exactly how to create content that gets people following and DMing you — complete with examples, templates and extra resources.
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Learn how to plan out your own content with ease. In this module, you'll build out your own content systems to continue posting sustainably and create a comprehensive growth plan for your personal brand on LinkedIn. This includes bonus templates and planners to support you.
Choose how to soft launch
Sign up before midnight on Thursday May 29 to save £120 on DIY or £700 on VIP + get a BONUS 1:1 call with Nicole.
DIY: SOFT LAUNCH YOUR LINKEDIN
£979 £859
OR 3 MONTHLY PAYMENTS OF £286
JOIN BEFORE MAY 29 TO SAVE £120 & GET A BONUS 1:1 CALL
• Instant access to 12 self-paced modules for practical, step-by-step guidance to help you show up with clarity and consistency
• Transform your LinkedIn into a high-converting landing page
• Access to resources including templates, content planner, post prompts + more
• Develop the #1 skill for conversions with simple frameworks
• Stay consistent with ease by joining our monthly content co-working calls and live LinkedIn Q&A calls with Nicole
• Learn how to attract, warm and convert new opportunities with soft-sell funnels
ONLY 3 SPOTS AVAILABLE
VIP: SOFT LAUNCH YOUR LINKEDIN
£2,879 £2,379
OR 3 MONTHLY PAYMENTS OF £793
JOIN BEFORE MAY 29 TO SAVE £500 & GET A BONUS 1:1 CALL
Want personalised eyes on your content, tailored support, and a space to refine your voice? The VIP package offers 3 months of intimate, focused support to help you build momentum faster, with direct guidance from Nicole every step of the way.
Includes everything in DIY, plus:
• 3 months of content coaching with Nicole
• Get priority answers to your LinkedIn questions inside The Soft Space channel
• Access 1:1 feedback every month, with personalised feedback on all of your posts
Only three spaces available.
JOIN TODAY TO SAVE £120
THE MONTHLY CONTENT CO-WORKING
6 months of accountability & soft structure
When you join Soft Launch Your LinkedIn, you are writing and posting from the very beginning. With modules that teach you how to write and ‘self-edit’ your content, as well as monthly content co-writing calls to hold you accountable, this course is perfect for busy-brained people who thrive with ‘soft’ structure (i.e. flexible — not restrictive).
GET BONUS 1:1 CALL
GOING BEYOND LINKEDIN
Get instant access to Soft Launch Expert Guest Trainings
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Ick-Free Instagram Bios
ELLIE KIME
This session helps you write a clear, concise, ick-free bio for your socials.
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Stop Playing Small
IONA HOLLOWAY
This session helps you make one brave move in the next 24h that advances your business journey.
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The Power of Pitching
KIRA MATTHEWS
This workshop gets you taking quick, effective action to build your corporate pitching skills.
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Content That Sells
EMELIE SAUNDERS
This session teaches how to create offer-focused content, even when you’re not launching.
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Launch Emails 101
SARA NOEL (BTS COPY)
This workshop walks you through the art of writing great ‘soft funnel’ emails.
From uncomfy with LinkedIn to confident + clear
LinkedIn feels like the easiest part of your marketing.
You find your flow with posting there and it becomes easy + effective.
You tap into your word-of-mouth network with ease.
No more relying on the inconsistent ebb and flow of word-of-mouth.
You have a multi-passionate brand.
Gone are the days where you could only do one thing or have one niche.
JOIN BEFORE THURS 29 MAY TO SAVE MONEY + GET BONUS 1:1 CALL
I’M NICOLE 👋 YOUR SOFT LAUNCH GUIDE
I’m best known as a LinkedIn Mentor to female founders (because when we are only getting 15% of funding, we are the ones who benefit most from knowing how to build a personal brand).
I saw a gap in the market for education around making LinkedIn part of your small business’ marketing funnel—without relying on engagement pods, generic advice to “post consistently” (with zero context), or adding to your already-full plate without any clear ROI. So, I built the kind of course and community I wish I’d had when I first decided to become a business owner and consultant.
Since then, I’ve helped build the personal brands of several of LinkedIn’s 2024 ‘Top Voice’ profiles, currently teach Marketing & Content Strategy at LABASAD University, and have led LinkedIn workshops at companies like TikTok, NatWest, and Work.Life.
In my past life, I worked on the marketing for brands like Bumble, Treatwell, and Google. Now, I’m focused on reframing what it means to talk about your work, show up on LinkedIn, and communicate more effectively in spaces that feel foreign.
Make an informed decision about whether the course is right for you:
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Relatable. This is self-paced with 6 months of access, so you have plenty of time to go through the lessons and implement at your own speed. There are 11 modules, containing a total of 58 bite-sized, actionable lessons. Each module contains roughly 1 hour of screen-based learning.
Each module contains two post prompts to complete before you move onto the next module. This adds another hour or two to each module. We have a LIVE content co-working session every month. These aren’t mandatory, but provide accountability to write your posts.
Choose your own pace. You can learn and make progress, even with a packed schedule.
“I loved how simple this was. It's a relief to learn that there's a marketing middle ground, and this course has provided an EXCELLENT framework to follow.” — Elissa @elissaroams
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Niching isn’t always the best advice. If you’re a multi-passionate person, people telling you to ‘niche down’ probably feels restrictive. The flexible frameworks in Soft Launch Your LinkedIn are designed to work for people across any range of specialisms:
People doing 1:1 work for clients.
People selling digital products (e.g. workshops and templates).
People offering 1-to-many services (e.g. group programs and courses).
People who want to progress in their corporate career.
People building something outside of their corporate life.
The Soft Launch Your LinkedIn structure has worked for full-time founders, multi-hyphenate creatives, corporate folks with a side hustle, and people about to pivot.
Because we’re teaching you strategies (not just a one-size-fits-all approach) — you can tailor your actions to fit your personal brand unique and goals.
“This course helped me realize that I did not need a rebrand. I just had personal brand elements that needed strengthening.” — Rachel @rachelcutlerdesign
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This is the case for a huge amount of creatives, especially if they’ve moved into a new space, or gone out on their own. Part of the process as you go through the early modules is to ‘clean house’ on LinkedIn — i.e. remove anyone who is actively getting in the way of posting (which really means anyone who makes you feel anxious about showing up there).
We then go through the process of proactively building your network while crafting your personal brand on LinkedIn — but you also never know who is already in your network that you’re not aware of, but who could exist as a great connector or new client! By posting on LinkedIn and building your personal brand, you’re increasing your visibility to others in a hugely positive way.
“I just had an old contact reach out because of my LinkedIn posts. I had NO IDEA that she was starting a business, and my posts made her think of me immediately when she was ready to launch.” — Erika @mileenddigital
OLIVIA BOSSERT, PHOTOGRAPHER
“I’m getting job enquiries from LinkedIn, which hadn’t happened in months.”
“I'm much clearer about my tone of voice when i'm writing on LinkedIn, and I can really see where I need to work on things more. I’m getting job enquiries from LinkedIn, which hadn’t happened in months. There's so much more to LinkedIn than I initially thought. Nicole is such a wonderful, engaging educator — it's a no brainer to learn from her!”
What’s it like to soft launch?
Growing a personal brand in way that doesn’t encroach on you doing your job. It is sustainable. You can build a personal brand on LinkedIn without having to post every single day.
In Soft Launch Your LinkedIn, there are no growth hacks, engagement pods, or “secrets to going viral”. You’ll learn strategies you can implement in your own way, at a pace that suits you.
Rachel
Rachel was already active on LinkedIn, but wanted to get strategic about landing new clients. During the course, she built out an expansive batch of strategic content and was able to schedule posts for the coming four months, meaning she didn’t need to worry about her own marketing during busy seasons any more.
Elissa
Elissa went from thinking that LinkedIn was just a place to brag and stalk old colleagues to growing an audience there, and crafting a popular signature series that her audience actively follow every month. She has posted consistently at least twice every week for the last six months and LinkedIn is now her favourite social media platform!
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Olivia Bossert
@oliviabossert
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Rachel Cutler
@rachelcutlerdesign
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Elissa Davies
@elissaroams
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Erika Stanley
@mileenddigital
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Emilia Kireli-Reed
@emilia_kirelireed
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Cydnee Brook
@cydneebrook
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![Courtney Fanning]()
Courtney Fanning
@bigpicturecopywriting
Your questions, answered.
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Soft Launch Your LinkedIn is a comprehensive self-paced course + 1:1 coaching (included in VIP only) to guide ambitious people through building a personal brand on LinkedIn (aka becoming known for something!). The strategies taught in the course apply to all industries and niches — all the frameworks are flexible to make them work for you.
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It is for you if you are a founder, a business owner, a multi-passionate creative, or an ambitious corporate person. This is the best course for people who don’t want another course that tells them they need to copy + paste one formula in order to succeed.
There are no growth hacks, engagement pods, or “secrets to going viral” in this course. You’ll learn strategies that you can implement at a pace that suits you.
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This includes the Soft Launch Your LinkedIn course, which includes 58 video + written lessons, as well as post prompts, pitching templates, and LinkedIn mini challenges. It also includes Guest Expert trainings.
You get access to two live group calls every month — content co-working (second Wednesday of every month) and Office Hours (last Monday of every month).
If you sign up for the VIP, you’ll also get access to The Soft Space, which includes creative coaching from Nicole, access to a VIP Q&A space inside the community and monthly 1:1 feedback on your posts for 3 months from purchase.
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Soft Launch Your LinkedIn is suitable for people at all stages of their LinkedIn journey, whether you're a beginner or have been posting for a while but want to add more strategy to your work.
The course is designed to provide you with the knowledge and tools you need to level up your LinkedIn — without burning out.
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If you join Soft Launch Your LinkedIn VIP, you get access to creative coaching with Nicole, which includes feedback on all of the posts you have written that month. The feedback is outlined as edits in your Google Document so you can see and understand the edits, as well as video feedback to explain why certain recommendations are being made.
The VIP option is perfect for people who want more hands-on support. You have access to the additional coaching for 3 months from purchase.
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A huge part of the concept of ‘soft launching’ is that you should be empowered to do things in your own time, in your own way. But equally, we believe in ‘soft structure’ — i.e. providing accountability to help you reach your goals.
For content co-working, we meet on the second Wednesday of every month (optional but recommended!) so you can join other students and get your content written for the month with no distractions.
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It includes 6 months access that starts from the date of purchase.
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Yes — you can access the Soft Launch Your LinkedIn course on any device with an internet connection, including mobile phones, tablets, and computers. Our platform is user-friendly and responsive.
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You can pay in full, or choose a payment plan at checkout. If you choose to pay in full upfront, then the full payment will be billed immediately. If you choose a payment plan, the course cost is split up into three monthly payments, with the first payment due upon enrolment. You can select the 'Split Pay' option at checkout to pay over 3 months, or get in touch with us (hello@fivetoninecreative.com) to discuss alternative options.
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Due to the digital nature of the Soft Launch course, we don't offer refunds. Once access to any of the program content has been granted (which happens automatically once you check out), all sales are final. However, we are available to support you every step of the way to help you get the most out of your investment.
Still have questions? Drop Nicole a DM 👋
Supporting you as you grow on LinkedIn
Choose how to soft launch
Sign up before midnight on Thursday May 29 to save £120 on DIY or £700 on VIP + get a BONUS 1:1 call with Nicole.
DIY: SOFT LAUNCH YOUR LINKEDIN
£979 £859
OR 3 MONTHLY PAYMENTS OF £286
JOIN BEFORE MAY 29 TO SAVE £120 & GET A BONUS 1:1 CALL
• Instant access to 12 self-paced modules for practical, step-by-step guidance to help you show up with clarity and consistency
• Transform your LinkedIn into a high-converting landing page
• Access to resources including templates, content planner, post prompts + more
• Develop the #1 skill for conversions with simple frameworks
• Stay consistent with ease by joining our monthly content co-working calls and live LinkedIn Q&A calls with Nicole
• Learn how to attract, warm and convert new opportunities with soft-sell funnels
ONLY 3 SPOTS AVAILABLE
VIP: SOFT LAUNCH YOUR LINKEDIN
£2,879 £2,379
OR 3 MONTHLY PAYMENTS OF £793
JOIN BEFORE MAY 29 TO SAVE £500 & GET A BONUS 1:1 CALL
Want personalised eyes on your content, tailored support, and a space to refine your voice? The VIP package offers 3 months of intimate, focused support to help you build momentum faster, with direct guidance from Nicole every step of the way.
Includes everything in DIY, plus:
• 3 months of content coaching with Nicole
• Get priority answers to your LinkedIn questions inside The Soft Space channel
• Access 1:1 feedback every month, with personalised feedback on all of your posts
Only three spaces available.
This isn’t like other LinkedIn courses.
In Soft Launch Your LinkedIn, there are no growth hacks, engagement pods, or “secrets to going viral”. You’ll learn strategies you can implement at a pace that suits you.
NO SHORTCUTS
We don’t believe in ‘hacking’ growth.
There is no one way to grow a personal brand (bc it’s personal) — I teach you the strategy, you decide how to use it.
SLOW + SUSTAINABLE
We are firmly anti-engagement pod.
This might be a sure-fire way to guarantee you likes, but it also guarantees you won’t actually be making any sales. Not our vibe.
STRATEGIC SUCCESS
We know 100% that strategy > secrets.
The content bro types want you to believe that there’s one “secret to going viral” — there isn’t. You need strategy.